Privacy Policy

1. Information We Collect

We may collect information directly from you, automatically when you use our website, and from service providers that help us operate our website and business.

Information You Provide to Us

Depending on how you interact with our website, you may provide us with information such as:

• Your name
• Email address
• Reason for contacting us
• The contents of messages or inquiries you submit
• Information you provide when requesting samples, pricing, wholesale information, distribution information, or other information from My Dad's Chips
• Information associated with purchases or customer accounts processed through Shopify
• Any other information you voluntarily provide to us

Please do not submit sensitive personal information through our general contact forms unless it is necessary for your request.

Purchase and Transaction Information

Purchases made through MyDadsChips.com may be processed using Shopify and its payment-processing partners. Depending on the transaction, information associated with your purchase may include:

• Name
• Billing and shipping address
• Email address
• Telephone number
• Products purchased
• Order history
• Transaction amount
• Shipping information
• Payment-related information

My Dad's Chips does not directly store your complete credit or debit card number. Payment information is handled by Shopify and/or applicable payment processors in accordance with their own privacy and security practices.

Location Information

Our store locator may allow you to use your device's location to locate stores carrying My Dad's Chips near you. If you choose to enable this feature, your device may provide geographic location information to the website and to our location-service provider, currently Mapbox. Depending on your device and browser settings, this information may include precise GPS-based location information. We use location information to:

• Determine your approximate or precise location
• Identify stores near you
• Display locations and maps
• Calculate proximity between you and store locations
• Operate and improve our store-locator functionality

We do not require you to enable location services simply to browse the website. You can deny or revoke location access through your browser or device settings. Certain store-locator features may not function properly without location access. We do not sell precise geolocation information.

Information Collected Automatically

When you visit MyDadsChips.com, we and service providers acting on our behalf may automatically collect certain technical and usage information, including:

• IP address
• Browser type
• Device type
• Operating system
• Device identifiers
• Referring website or source
• Pages viewed
• Links clicked
• Date and time of visits
• Approximate geographic location derived from IP address
• Website interaction information
• Session information
• Performance and diagnostic information

This information may be collected through cookies, pixels, software development tools, local storage technologies, server logs, analytics services, and similar technologies.

2. Cookies and Similar Technologies

MyDadsChips.com and our service providers may use cookies and similar technologies to operate the website, understand how visitors use it, improve performance, measure marketing effectiveness, and support other business purposes. These technologies may include:

• Essential or functional cookies
• Analytics cookies
• Advertising or measurement pixels
• Local storage technologies
• Tracking technologies provided by third-party services

You can generally control cookies using your browser settings. Disabling certain cookies may affect the functionality of portions of the website. Our use of cookies and similar technologies may change as we add, remove, or modify website services.

3. Analytics and Website Measurement

We may use analytics and website-performance services to understand how visitors interact with MyDadsChips.com. These services may include, now or in the future:

• Google Analytics
• Google Tag Manager
• Meta technologies
• TikTok technologies
• Shopify Analytics
• Microsoft Clarity
• Vercel Analytics
• Lovable-related website infrastructure or analytics services
• Similar analytics, advertising, and measurement platforms

These providers may collect information such as your IP address, browser or device information, pages visited, referring pages, interactions with the website, and other usage information. Some providers may use cookies or similar technologies to recognize your browser or device over time.

4. How We Use Information

We may use information we collect to:

• Operate, maintain, and improve MyDadsChips.com
• Respond to questions and contact requests
• Respond to sample, wholesale, distribution, retail, and other business inquiries
• Process and fulfill purchases
• Provide customer service
• Operate our store locator
• Display stores located near you
• Maintain customer accounts through Shopify
• Communicate with customers about orders or transactions
• Analyze website traffic and usage
• Diagnose technical issues
• Improve website design, performance, products, and services
• Measure the effectiveness of marketing campaigns
• Conduct advertising and marketing activities
• Develop new products, services, and website functionality
• Detect and prevent fraud, security incidents, and misuse
• Protect our rights, customers, property, and systems
• Comply with legal and regulatory obligations
• Establish, exercise, or defend legal claims

5. Marketing Communications

We may offer email newsletters, promotional communications, special offers, product announcements, or other marketing communications now or in the future. If you choose to subscribe, we may use information such as your name, email address, purchase activity, or website interactions to provide these communications.

You may unsubscribe from promotional emails by using the unsubscribe instructions included in the email. Even if you unsubscribe from marketing communications, we may still send non-promotional messages regarding transactions, orders, customer service requests, security issues, or our ongoing business relationship with you. We may use third-party email or marketing service providers to manage these communications.

6. How We Disclose Information

We may disclose personal information to third parties when reasonably necessary to operate our business, provide our services, or accomplish the purposes described in this Privacy Policy.

Service Providers

We may disclose information to companies that perform services on our behalf, including providers of:

• Website hosting
• Ecommerce services
• Payment processing
• Order processing
• Shipping and fulfillment
• Mapping and geolocation services
• Website analytics
• Cloud infrastructure
• Email communications
• Marketing
• Advertising
• Website security
• Fraud prevention
• IT and technical services
• Professional services

These providers may include companies such as Shopify, Mapbox, Vercel, analytics providers, advertising platforms, and other vendors that support our website and business.

Advertising and Marketing Partners

We may use advertising platforms such as Google, Meta, TikTok, or similar providers in the future to advertise My Dad's Chips and measure advertising performance. These services may involve sharing or making available information such as:

• Online identifiers
• Device information
• IP address
• Website activity
• Advertising identifiers
• Information about interactions with our advertisements or website

Depending on applicable law, certain disclosures for cross-context behavioral or targeted advertising may be legally considered “sharing,” “targeted advertising,” or a “sale” even when no money is exchanged. My Dad's Chips does not sell personal information for monetary compensation. If our advertising practices constitute a “sale,” “sharing,” or targeted advertising under applicable privacy law, we will provide consumers with the ability to exercise any opt-out rights required by law.

Business Transactions

If My Dad's Chips is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction, personal information may be disclosed or transferred as part of that transaction or related due diligence.

Legal and Safety Purposes

We may disclose information if we reasonably believe doing so is necessary to:

• Comply with applicable law, regulation, legal process, or governmental request
• Enforce our agreements or policies
• Protect the rights, safety, or property of My Dad's Chips, our customers, or others
• Detect, investigate, or prevent fraud, security incidents, or unlawful activity
• Establish, exercise, or defend legal claims

7. Third-Party Services

MyDadsChips.com relies on third-party platforms and services. These may include:

Shopify

We use Shopify to support ecommerce functionality, customer accounts, checkout, payment processing, and related services. Information you provide in connection with a purchase or Shopify customer account may be processed by Shopify according to Shopify's own privacy practices.

Mapbox

We use Mapbox to support mapping and store-locator functionality. When you use location-based features, Mapbox may receive location, device, network, and related information necessary to provide mapping and location services.

Website Hosting and Infrastructure

Our website may use services provided by platforms such as Lovable and Vercel for website development, deployment, hosting, infrastructure, performance, or related functionality.

Analytics and Advertising Providers

We may use analytics, advertising, and measurement services provided by companies such as Google, Meta, TikTok, Microsoft, Shopify, Vercel, and others. These third parties may process information according to their own privacy policies and terms.

8. Social Media and Third-Party Links

Our website may contain links to third-party websites or services, including our profiles on:

• Instagram
• TikTok
• Facebook

If you follow a third-party link or interact with a third-party platform, your activity is governed by that company's privacy practices rather than this Privacy Policy. We are not responsible for the privacy practices of websites, platforms, or services that we do not control.

9. Sale and Sharing of Personal Information

My Dad’s Chips does not sell personal information for monetary compensation.

We may, however, use advertising or analytics technologies that involve disclosure of online activity or identifiers to advertising and measurement providers. Under certain U.S. state privacy laws, these activities may be classified as “sharing,” “sale,” or processing for “targeted advertising.”

Where applicable law gives you the right to opt out of these practices, you may exercise that right by contacting us using the information in the Contact Us section below or through any privacy preference mechanism we make available on the website. If legally required based on our practices, we will also honor recognized browser-based opt-out preference signals as required by applicable law.

10. Browser Privacy Signals and Do Not Track

Some browsers offer “Do Not Track” or similar signals. Because there is no single universally accepted technical standard governing traditional Do Not Track signals, our website may not respond to all traditional Do Not Track signals.

Other parties, including analytics and advertising providers, may collect information about your online activities over time and across websites when you use our website. Where applicable law requires us to recognize a legally valid opt-out preference signal, such as a supported universal opt-out mechanism, we will process that signal in accordance with applicable law.

11. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including to:

• Provide our products and services
• Process and maintain transaction records
• Respond to customer inquiries
• Maintain appropriate business records
• Meet accounting, tax, legal, and regulatory requirements
• Resolve disputes
• Prevent fraud or abuse
• Enforce agreements
• Protect our legal rights

The appropriate retention period depends on the nature of the information, why we collected it, applicable legal requirements, and our legitimate business needs. When personal information is no longer reasonably necessary, we may delete it, anonymize it, or retain it in accordance with applicable law.

12. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. We also rely on service providers that maintain security measures appropriate to the services they provide. No method of transmission over the Internet or method of electronic storage can guarantee absolute security.

13. Children's Privacy

MyDadsChips.com is intended for a general audience and is not directed specifically toward children under 13. We do not knowingly collect personal information online from children under 13 in a manner subject to the Children's Online Privacy Protection Act. If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take appropriate steps to delete it.

14. U.S. State Privacy Rights

Depending on your state of residence and whether applicable privacy-law thresholds and requirements apply to My Dad's Chips, you may have certain rights regarding your personal information. These rights may include the right to:

• Confirm whether we process your personal information
• Access personal information we maintain about you
• Obtain a copy of certain personal information
• Correct inaccurate personal information
• Delete certain personal information
• Opt out of certain sales of personal information
• Opt out of sharing personal information for cross-context behavioral advertising
• Opt out of targeted advertising
• Opt out of certain types of profiling
• Limit certain uses or disclosures of sensitive personal information
• Withdraw consent where processing is based on consent
• Appeal certain decisions regarding a privacy request
• Receive equal service and treatment without unlawful discrimination for exercising your privacy rights

These rights differ depending on the state in which you reside and may be subject to legal exceptions.

Maryland Residents

Maryland residents may have rights under the Maryland Online Data Privacy Act, where applicable, including rights to:

• Confirm whether personal data is being processed
• Access personal data
• Correct inaccuracies
• Delete personal data
• Obtain a portable copy of certain personal data
• Opt out of the sale of personal data
• Opt out of targeted advertising
• Opt out of certain profiling activities
• Exercise rights concerning certain sensitive data

Maryland law treats certain information, including precise geolocation information, as sensitive data. We use precise location information through our store locator only in connection with providing location-based functionality requested by the user and as otherwise permitted by applicable law.

California Residents

California residents may have rights under applicable California privacy laws, depending on whether those laws apply to our business and processing activities. These may include rights to:

• Know what categories and specific pieces of personal information we collect
• Know the categories of sources from which personal information is collected
• Know the purposes for which personal information is used
• Know the categories of third parties to whom information is disclosed
• Delete certain personal information
• Correct inaccurate personal information
• Opt out of the sale or sharing of personal information
• Limit certain uses and disclosures of sensitive personal information
• Receive non-discriminatory treatment for exercising privacy rights

We do not sell personal information for monetary compensation. If we engage in activities that constitute “selling” or “sharing” under California law, we will provide any legally required method for California consumers to opt out.

Residents of Other States

Residents of states including Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, Virginia, and other jurisdictions may have additional privacy rights under applicable state law. The availability and scope of these rights depend on the applicable law and whether the law applies to My Dad's Chips.

15. Exercising Your Privacy Rights

Please include enough information for us to understand and respond to your request. We may need to verify your identity before completing certain requests. The information required for verification will depend on the nature of the request and the information involved.

Where permitted by law, an authorized agent may submit a request on your behalf. We may require appropriate verification of the agent's authority and/or your identity. We will respond to verified privacy requests within the time required by applicable law.

If applicable law provides you with a right to appeal our decision regarding a privacy request, you may submit an appeal by emailing admin@mydadschips.com and including “Privacy Request Appeal” in the subject line.

16. Nevada Privacy Rights

Nevada residents may have the right under Nevada law to request that certain operators not sell certain covered information. My Dad's Chips does not currently sell personal information for monetary consideration as that concept is generally understood under Nevada privacy law. Nevada residents may submit applicable requests to admin@mydadschips.com.

17. International Visitors

My Dad's Chips primarily operates and markets its products within the United States. If you access MyDadsChips.com from outside the United States, information you provide may be processed and stored in the United States or other countries where our service providers operate. Data-protection laws in these countries may differ from those in your jurisdiction.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business, website, technologies, services, legal requirements, or privacy practices. When we make changes, we will update the effective date at the top of this Privacy Policy. If changes are material, we may provide additional notice as required by applicable law. We encourage you to review this Privacy Policy periodically.

19. Contact Us